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Lecciones que puedo aprender para tomar mis “propias” decisiones.

¿Alguna vez has pensando por qué siempre lees los mismos periódicos o por qué te gustan tantos los muebles de Ikea cuando ya están…

Jan 26, 2022

Lecciones que puedo aprender para tomar mis “propias” decisiones.

Jan 26, 2022

AI y UX Research: Descubriendo Nuevas Herramientas Parte 1

La Inteligencia Artificial (IA) está empezando a cambiar la forma en que se realiza la investigación de UX. Con el uso de herramientas de…

Jun 29, 2023

AI y UX Research: Descubriendo Nuevas Herramientas Parte 1

Jun 29, 2023

Las mejores herramientas de prueba de usuario

En un mundo que funciona cada vez más en remoto y dentro de una esfera digital, es cada día más importante utilizar las herramientas…

Aug 24, 2022

Las mejores herramientas de prueba de usuario

Aug 24, 2022

Formative VS. Summative Research

When we talk about different research approaches or methodologies, we sometimes refer to summative or formative research. It is important…

Jun 23, 2022

Formative VS. Summative Research

Jun 23, 2022

Why not involve people close to you in your user research!

Using acquaintances as research participants is a fairly common resource, especially in small settings that don’t have a budget for…

May 19, 2022

Why not involve people close to you in your user research!

May 19, 2022

Cómo encontrar a los participantes para tu User Research

Encontrar y seleccionar a los participantes para llevar a cabo una investigación con usuarios es una de las tareas más importantes y, a la…

Apr 20, 2022

Cómo encontrar a los participantes para tu User Research

Apr 20, 2022

Cognitive biases — Think out of the box

In this text we will develop some issues around the potential that User Experience research holds, by bringing forward the figure of…

Feb 23, 2022

Cognitive biases — Think out of the box

Feb 23, 2022

Cabify and User Research: A Love Story

Why does a ride-hailing company wish to become a ‘world class user-research reference’? Because it works.

Feb 14, 2022

Cabify and User Research: A Love Story

Feb 14, 2022

Mapping Out the Experience of Traveling with BlaBlaCar

We analyzed user behavior when traveling in carpooling to help redefine BlaBlaCar’s communication strategy.

Feb 17, 2021

Mapping Out the Experience of Traveling with BlaBlaCar

Feb 17, 2021

Biases in User Research and how to avoid them

When we conduct a user research study there is a chance that we will experience some sort of bias. If this happens, it can affect our…

Apr 28, 2020

Biases in User Research and how to avoid them

Apr 28, 2020

TeaCup Lab

TeaCup Lab

UX agency specialized in user research and user experience consultancy for global brands. Google certified Design Sprint Masters.

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